- Lean Cohorts.
- High Conviction.
- Embedded Execution.
Frequency
Once A Year
Cohort Size
5-6 Startups
Duration
300 Days
Co-Founder Model:
We build alongside founders, not outside them.
Network Density:
Bureaucrats, developers, financiers, contractors, manufacturers.
Operating Stack:
We provide foundational company architecture - legal structuring, finance discipline, HR setup and early GTM pathways - so founders concentrate on building and deploying.
Capital Continuum:
From early experimentation to structured growth capital.
Sector Depth:
Exclusive focus on UrbanTech, PropTech, ConstructionTech, and climate infrastructure.
Purpose + Profit Alignment:
Balance commercial viability with measurable urban impact → build next gen climate-resilient, economically inclusive cities
Urban Sandbox:
Embedded live testbeds within developments for pilots and office space
Growth Mentors:
Domain-specific mentors and access to advisory board
This is not an accelerator layered onto a developer.
It is the infrastructure layer this ecosystem has been missing.
Think of us less as a program and more as an operating co-founder.
Objective:
Question everything.
The problem,
The market,
The stakeholders,
The systems.
Founders work through:
- Problem Mapping & Research
- Stakeholder Interviews: Ground truthing with residents, developers, contractors, policymakers.
- Idea Validation and feasibility
- MVP Testing: Lightweight validation with early adopters.
Outcome:
Validated Opportunity
+
Prototype Roadmap
Objective:
Run pilots,
Iterate,
Build business models
Founders work through:
- Building and iterating product MVPs
- Running 3+ pilots within Ashar or partner environments
- Crafting business models and pricing frameworks
- Establishing early operations, GTM strategy, and impact metric
Outcome:
3 Successful Pilots
+
Validated Business Model
Objective:
Accelerate traction,
Close in paying users,
Prep for investment
Founders work through:
- Customer acquisition
- Building partnerships with developers, contractors, financiers, or municipalities
- Streamlining supply chain and operations
- Fundraising readiness
Outcome:
Paying Customers
+
Investor-ready Company
Our participation reflects our involvement.
Equity typically ranges between 15–30%, structured around stage, capital deployed, and depth of co-building. Early-stage ideas require deeper integration; late-stage startups require targeted acceleration.
There is no one-size-fits-all model. Structures are milestone-linked and tailored to the realities of each company. We earn alongside founders. Not ahead of them.
What happens after 300 days?
300 days compress learning. They don’t conclude partnership. We don’t ‘graduate’ you. We remain long-term shareholders and strategic partners – supporting raises, deployment expansion and capital continuity.